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), digital strategist and journalist Amy Webb — one of the smartest people I know — takes us on her unexpected journey to true love, in which she sets out to “game the system, using math, data, and loopholes” to find the man of her dreams.If it sounds predictable and contrived, rest assured it’s anything but.And if you don’t use Facebook, instead think about how you’ve described yourself to new people you’ve met recently. A Facebook profile is in many ways an outfit we wear and the accessories and cologne we put with it: we’re hoping to project a particular image in order to socialize with (or avoid, in some cases) a particular group of people.Dating sites and the algorithms they advertise purport to sort through our personalities, wants, and desires in order to connect us with our best possible matches.She interacted with a total of 96 women, systematically noting their behaviors and responses, from the way they constructed their profiles to the language they used in interactions to how long they took in responding to messages, reverse-engineering what makes a successful, popular female profile that attracts the very kind of man Amy was looking for.
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After a series of bad dates following a major heartbreak, mathematically-driven Amy decided to take a quantitative approach to the playing field and started systematically recording various data points about her dates, revealing some important correlations.
After one particularly bad date, she decided to formalize the exercise and wrote down everything that was important to her in a mate — from intellectual overlap to acceptable amount of body hair — eventually coming up with 72 attributes that she was going to demand in any future date.