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In 1947 Helen promoted unknown designer Dior and his New Look, in 1950 she put on the cover, then unknown Brigitte Bardot, in 1952 she employed Francoise Giroud, a feminist who later runs the famous French political weekly .
In the history of the publishing no editor had such a lasting impact on its magazine as it was Helene.
Thematic scope was very narrow, and it was mainly written by one author.
A publication similar to today’s magazines (various themes and several authors) appeared in the year 1672, when French author Jean Donneau de Vize created .
During the Cuban War for Independence, Hearst and Pulitzer published in their newspapers images of tortured and starving Cuban troops.
At this moment arises the term Hadden has influenced popular culture in such a peculiar way that he changed the patterns of thinking and behavior of people in the 20th century.
At this time the first ads appeared, but not much because the ads were loaded with special tax, all up to 1853.
After the repeal of the tax, number of ads did not increase since many publishers avoided this type of income ( magazine did not publish ads until 1955).
In the late 19th century and with the invention of the rotary press, the number of printed copies increases, and the price of the issue is reduced and thus we enter the century, that will mark the development of the magazines as one of the world’s leading media.
Wolf was succeeded by Sam Antupit, who continued to create wonderful designs until the end of the 60s.
Literary greats that wrote for Esquire were Dos Passos, Salinger, Huxley, Camus, Steinbeck, Pirandello and many other great pens of that era.
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With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers.